Consumer demands, the rapid evolution of markets, competition, techniques, products and services force companies to make a permanent effort to adapt, anticipate and make choices. Activity and employment depend increasingly on the collective capacity to acquire, share, master and use information and knowledge, and to pool them in order to exploit them.
Within the “Boulogne-sur-Mer, la mer en direct” collective, the attraction, urban planning and economic development agency, Boulogne-sur-Mer Développement Côte d’Opale, is developing a global strategy for the animation, communication and promotion of the entire seafood products sector WITH and FOR the professionals.
The collective, thanks to its positioning and its neutrality, is a connector between the actors. It participates in the territorial animation.