Hauts-de-France is the leading beet and sugar producing region in France and Europe (Hauts-de-France Chamber of Agriculture, 2017). In 2022, 200,000 hectares of beets were cultivated in Hauts-de-France, i.e. 50% of the national surface area. 9 sugar factories are located in the Hauts-de-France territory out of a total of 21 sugar production units in mainland France (Attin, Boiry, Bucy, Chevrières, Escaudœuvres, Origny, Lillers, Roye and Sainte-Emilie sugar factories). The Hauts-de-France is also rich in a considerable heritage with cakes, cookies, sweets and desserts that are an integral part of its cultural and gastronomic identity. The project’s ambition is to promote this heritage and this territorial anchorage through the production of original content (reports and interviews with farmers, sugar factory personnel, food professionals, elected officials and personalities of the region), with digital and written communication.

What are the targets?

General public, food industry, opinion leaders, elected officials and personalities from Hauts-de-France

How will your project contribute to promoting the gastronomy of the Hauts-de-France region?

The actions we plan to deploy are intended to raise awareness of the know-how and commitment of the men and women in the regional sugar industry and the food industry in Hauts-de-France, with an emphasis on local sugar, homemade products, balanced nutrition and sensible consumption.

Proposed actions:

  • A series of interviews with sugar beet farmers on the local roots of the sugar industry
  • A presentation of the sugar industry in Hauts-de-France, its history and its current challenges (agronomic issues, sugar production, other outlets and innovations)
  • Testimonies of personalities and institutional leaders of the region on the gastronomic heritage of sugar
  • A photo series on the sweet specialties and pastry-making skills of the Hauts-de-France region
  • Sweet recipes in Hauts-de-France” operations with influencers from Hauts-de-France as a priority

Culture Sucre

Cultures Sucre is an association under the French law of 1901 that brings together sugar beet growers and French sugar manufacturers. Our ambition is to promote the sugar ingredient, its agricultural origin and its uses within the ethical framework adopted by all the actors of the sector who are in favor of a reasonable consumption of sugar, without excess or deprivation.