The image of beer is changing and the product is experiencing a clear revival of interest as a tasting product (integrated into the cultural and gastronomic heritage of France, Guide Hachette de la bière, more and more present on the big tables, etc.) with an ever wider public of beer lovers.
Lille and the Hauts-de-France are the unofficial cradle of beer in France, so it was essential to finally assume the strong links between the region and its brewing culture/heritage and to make it, on the one hand, a prism of (re)discovery of the territory for the inhabitants of the Hauts-de-France, but also for tourists, and on the other hand, a lever of economic development and attractiveness for the territory and the sector.
This is how the Lille Beer Festival was born in 2017. Over the years, the event has grown and has become an eagerly awaited event, but it still has the same objective: to bring together epicureans around an emblematic regional product, to show them the know-how of the men and women who produce it and to highlight the brewing tradition of our territories.
Composed of a week of events in partner establishments and a big closing weekend with the presence of a hundred regional, national and international breweries, events, producers and talented chefs, the BAL wants to be the annual meeting of the brewing culture and taste.