The Hauts-de-France Region wishes to equip itself with a tourist and cultural facility on beer. It has launched the first studies to conceptualize this facility.
The objective is to make this food product, which is the identity of the region, the result of a tradition and a recognized know-how, a vector of tourist and economic attractiveness. It is also to promote a rapidly expanding and incredibly innovative sector “from farm to fork”.
The City of Beer will not be a place that freezes the brewing heritage culture but a place to live and visit that is experiential and immersive. It will symbolize the spirit of Hauts-de-France, that of conviviality, hospitality, entrepreneurship, creativity and good living together.
It will be a hybrid place where you can discover, learn, exchange, taste, eat, have fun, share and innovate. A place that will unite and accelerate the development of brewery tourism.