Launched in March 2010 in France by Nausicaá, Centre National de la Mer, in Italy by the Acquario di Genova and in Spain by the Aquarium Finisterrae, the Mr.Goodfish program aims to raise public awareness of sustainable consumption of seafood. The program aims to make the public and professionals actors for the preservation of marine resources by publishing, each season, a list of seafood products recommended by specialists in marine resources. The goal of this approach is to preserve the stocks of fragile seafood products by consuming other stocks available in abundance.
Thus, if each French person consumed a species recommended by Mr.Goodfish simply once a year, 20,000 tons of threatened species could be saved. Since 2017, the Mr.Goodfish program also issues recommendations for products from aquaculture. All information and recommendations from the program are available on the Mr.Goodfish website or mobile app.