For 15 years, the Saveurs en’Or brand has been promoting products from the Hauts-de-France region to the general public via a logo on packaging and via 360° communication. In a new objective to offer to a maximum of consumers products from the Hauts-de-France region and to make it known, Saveurs en’Or offers to the restaurant owners, to be able to communicate within their restaurant with the Saveurs en’Or logo from the moment the restaurant proposes in its daily menu products Saveurs en’Or : meat, vegetables, fruits, drinks…
The objectives of this partnership :
– To promote the image of Saveurs en’Or in restaurants in the Hauts-de-France region
– Promote and improve regional supplies
– Improve the visibility of regional restaurateurs
– Unite the restaurant owners around a collective regional brand
What are the targets?
The general public
How will your project help promote the gastronomy of the Hauts-de-France region?
Restaurant owners who join the Saveurs en’Or restaurant network must cook and offer Saveurs en’Or products on their menu every day, which means that they must use products from the region. The project promotes regional supply and the promotion of regional products to the general public.
By Saveurs en’Or
Saveurs en’Or is a collective mark of regional certification created in September 2004 to identify the products and transformations of the Nord-Pas-de-Calais region that request it. A food under this mark must be produced and/or processed in the administrative region.
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