The regional brand Terroirs Hauts-de-France highlights the products of farmers, craftsmen and companies. The products must meet several criteria to be approved: for raw products, obviously be 100% local, for processed products be with raw materials from our region. If they meet these criteria, the products are then tasted by an independent committee that grants or not the use of the brand. The Terroirs Hauts-de-France regional collective brand promotes these products to food and trade professionals as well as to the general public. The originality of the brand is that it has several variations that help consumers find their way around: Farmhouse, Artisanal, Organic. Since its inception, the collective brand has helped producers to find markets, to orient their production towards new practices: HVE, Organic, but also to promote interaction between them.
Today, more and more producers of processed products rely on other local producers to provide them with ingredients for their own products …. Nice complementarities have thus been established and should be further strengthened. Finally, the regional collective brand contributes to the maintenance and development of employment in rural areas through the influence it gives to local products.