Les Boutiques de nos terroirs-Ici produits des Hauts-de-France, is a network of local stores, with a large food section that focuses on regional products.
The philosophy of the members of the network is to be ambassadors of the products of Hauts-de-France !
Professional and passionate, these local shopkeepers promote the regional gastronomy and the know-how of the producers and craftsmen of the region.
They travel the roads of the Hauts-de-France region to get supplies from local producers who are sometimes little known. They promote products under regional brands (Saveurs en’Or and Terroirs Hauts-de-France) and under Bienvenue à la ferme.
Meeting the producers, knowing the products and how they are made, allows these professionals to advise their customers in the best way possible.
Spread over the whole territory of Hauts-de-France, these merchants are also present on markets, fairs and exhibitions, Internet and social networks.
Welcome, culinary discoveries, anecdotes, buying fruits and vegetables, meat, cheese, a terrine, a drink or a cake can be the occasion of a friendly meeting…
What are the targets?
Any public, urban and rural, inhabitants and tourists.
How will your project help promote the gastronomy of the Hauts-de-France region?
The strength of a network is to increase the visibility of its members, to promote exchanges (such as sharing good addresses of suppliers). This network allows to highlight the products and producers, to facilitate and diversify their places of sale and to develop the links between producers and merchants.
Objectives of the actions :
- Develop privileged and sustainable links between producers and retailers of regional products
- To allow consumers to differentiate the stores that promote regional products
- To show the diversity, the quality and the typicality of the products
Hauts-de-France Promotion Committee
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