How will your project help promote the gastronomy of the Hauts-de-France region?
The core of the project is to promote the products of Hauts-de-France within a very specific segment that is the collective catering in direct management.
It aims to develop the purchase of regional products from suppliers via wholesalers or directly, to make chefs discover the richness, quality and variety of products, to make them want to test or create recipes. But also to present these cooked products to the guests. It allows to present the products but also different ways of cooking them.
Objectives of the operation :
– To promote regional products in the establishments of collective catering in direct management near the 3 targets concerned: managers / stewards, chefs and the guests of all ages
– Promote the referencing of regional companies with wholesalers and via the appolocal.fr website
– To highlight each year an emblematic sector