While the region produces 10% of the champagne, few inhabitants know it… To encourage them to buy from the region’s winegrowers, the guide promotes the offer in wine tourism. The visit helps to remove certain preconceived ideas and can trigger a direct purchase from the producer.
What are the targets?
This project is aimed at the general public.
How will your project help promote the gastronomy of the Hauts-de-France region?
Let’s invite the inhabitants to consume the champagne made in Hauts-de-France.
By Damien Courcoux
In 2020, with the support of the CRT, a first edition of the guide “Champagne of our regions” which promotes the offer of wine tourism in the Hauts-de-France was published, with the publication also of a dedicated website.
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